Behind the Nendo trademark is Oki Sato, the Japanese designer born in Canada in 1977. Sato graduated in 2000 from Tokyo's Waseda University and went on to specialise in Architecture (2002). While still a student, in 2002, he won the Gold Medal at the Koizumi International Lighting Design show, in addition to many other awards.

Oki Sato founded Nendo Design Studio in 2002 and has since gone on to product contemporary designs for Cappellini, Foscarini, Wastberg and Louis Poulsen.

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