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In Focus: GamFratesi
Today we take a closer look at the work of Stine Gam and Enrico Fratesi, simply known as GamFratesi.
Although from very different design backgrounds (Stine is from Denmark and Enrico is from Italy) the duo utilise both these heritages and seamlessly shape them into a distinct design style. Stine brings a traditional Danish craft process while Enrico adheres to the classic Italian conceptual approach.
Since the duo started working together in 2006, they have collaborated with a whole host of leading brands – including Gubi, Fredericia, Casamania and Lightyears and have created some of the most recognisable designs of the decade. It is their aim to create products that explore the fine line between harmony and disharmony, recently describing their work as “balancing between the traditional and surprising” – a statement we feel that perfectly reflects the duo’s passion for producing adventurous design.
With an impressive back catalogue that covers both furniture and lighting, it is hard to pick a favourite piece, so today we’re choosing what we feel are the couple’s most innovative and adventurous designs, and kicking us off is the wondrous Volume table lamp for Lightyears. This tactile design captures the imagination of the user with a moveable head that, when rotated, dims the light source – eventually turning it on/off. It has a solid, definite shape that creates a wonderful silhouette in any environment – whether office, bedroom or living space.
Second on the list is the ever-stylish Chariot trolley for Casamania – a design that won the prestigious Interior Innovation Award in 2013. Although made up of only three elements (wheel, tray and frame), it is incredibly versatile. It can be used as a side table, coffee table, storage unit or, due to its stylish, over-sized wheels, a mobile drinks trolley.
Finally, and in prime position, is Haiku – a generously proportioned sofa that is fluid, curvaceous, daring and beautiful. The design was selected to furnish the prestigious The Standard restaurant in Copenhagen, proving the design’s versatility and style credentials.
While they may have mastered the art of product design, this isn’t the only string in their bow. The spectacle of the product’s launch is also key consideration for GamFratesi. Take, for example, the 2014 Milan exhibition at Palazzo Litta where dramatic petal-shaped mobile installations were hung above the duo’s designs. This majestic display not only enlivened the historic settings, it also created buzz and excitement around the launch. Below is one of our snaps from the event, where we also got the chance to meet Stine and Enrico.
Similarly, the pair’s display of colour-blocked installations at the Triennale di Milano for Danish Chromatism in 2013 changed the way many people view traditional Scandinavian furniture. It was bold, vivid, colourful and exceptionally modern and brought a new perspective to classic design.
This quest for surprising design has allowed the couple to produce some of the most innovative products of the decade and we can’t wait to see what’s next.
Discover more about GamFratesi over at Nest.co.uk
Photography credit for Haiku at The Standard restaurant: Enok Holsegaard.
Photography credit for Danish Chromatism at the Triennale di Milano: Filippo Bamberghi.