The Moor Rugs are the second series of rugs designed by All The Way To Paris for &Tradition. This time, ATWTP’s departure point came from the various shapes of gemstones. “We wanted to focus solely on the shapes, colours and textures – without any patterns,” notes Tanja Vibe and Petra Olsson Gendt, Founders and Partners at ATWTP.
“For us, a rug brings all the elements of a room together in harmony, creating a feeling of closeness.” The result is a compelling sense of cohesion. Especially when you arrange all the rugs together as a cluster of gemstones.
All The Way To Paris (ATWTP) was started by Tanja Vibe and Petra Olsson Gendtas as a graphic design duo in 2004.
It has since evolved into an award-winning studio exploring a broad spectrum of projects within visual communications. From graphic identities, digital designs, illustrations, art and museum catalogues, exhibition graphics and books to rugs, fabrics, intriguing design objects and interiors.