This is the second series of rugs designed by All The Way To Paris for &Tradition. “We wanted to focus solely on the shapes, colours and textures – without any patterns,” notes Tanja Vibe and Petra Olsson Gendt, Founders and Partners at ATWTP. “For us, a rug brings all the elements of a room together in harmony, creating a feeling of closeness.”
The result is a compelling sense of cohesion, especially when you arrange all the rugs together as a cluster of gemstones. To echo the qualities of a gemstone, the rugs have a subtle shimmer to the surface, acting as a beautiful, unifying focal point in a room.
All The Way To Paris (ATWTP) was started by Tanja Vibe and Petra Olsson Gendtas as a graphic design duo in 2004.
It has since evolved into an award-winning studio exploring a broad spectrum of projects within visual communications. From graphic identities, digital designs, illustrations, art and museum catalogues, exhibition graphics and books to rugs, fabrics, intriguing design objects and interiors.