Shaped by memories of open, heathered Scandinavian landscapes, The Moor Rug series draws nature indoors with quiet sensitivity. This latest AP18 evolution introduces hand-finished cotton fringing, adding a tactile layer that deepens the sensory experience. As the designers describe, it’s intended “to gather a room together both emotionally and aesthetically”, grounding the space with warmth and intimacy.
Handloom-woven by skilled artisans in Bikaner, India, each rug reveals a dense, velvet-soft surface with a relaxed, informal edge. Choose from a curated range of colourways to tailor the look to your space. Placed in living areas or bedrooms, it brings comfort, connection and a sense of calm - a piece that makes a room feel complete.
All The Way To Paris (ATWTP) was started by Tanja Vibe and Petra Olsson Gendtas as a graphic design duo in 2004.
It has since evolved into an award-winning studio exploring a broad spectrum of projects within visual communications. From graphic identities, digital designs, illustrations, art and museum catalogues, exhibition graphics and books to rugs, fabrics, intriguing design objects and interiors.
