Guest Edit – My Warehouse Home
The first issue of Warehouse Home launched only a few months ago and has already proven to be a great success. We chatted with founder and editor Sophie Bush to find out what inspired her to start a publication focused entirely on warehouse living, before letting her loose on our website to bring you her favourite warehouse-inspired products.
What was your career journey like before My Warehouse Home?
I worked in publishing for almost a decade prior to launching Warehouse Home. As soon as I graduated, I started looking at opportunities with interior design magazines. Over the years, I worked as a styling assistant and interiors editor, launched a travel publication, ran events and workshops, sold advertising and worked on multi-media promotional features for international brands. But as much as I loved working in magazines - and I was lucky enough to work on some of the world's most renowned titles - I had always wanted to run my own business. I spent a lot of time trying to have "ideas" over a glass of wine. But, in the end, the most exciting opportunity came along completely unexpectedly.
What inspired you to create a publication entirely focused on warehouse living?
Three years ago, my husband and I bought our first home in a listed warehouse conversion in East London. We fell in love with its exposed brick walls, steel columns, galvanised piping and hardwood flooring. We were keen to decorate our flat in a way that was in-keeping with the rich heritage of the riverside wharf, but at the same time modern and stylish. Scouring websites, blogs, magazines, books and shops for inspiration, it became clear that 'industrial chic' is hugely popular. However, there didn’t seem to be a single place where we could find a carefully curated selection of the best furniture and accessories for a warehouse home. That’s how we were inspired to create mywarehousehome.com and publish Warehouse Home, to share special finds, news and inspiration with others living in warehouse or loft apartments or looking to inject a bit of industrial chic into their homes.
Warehouse Home appears very niche, as we distribute printed copies directly to residents of the UK's most high-end warehouse conversions. But the industrial aesthetic is widely and enduringly popular and a huge portion of our online audience at mywarehousehome.com are looking to inject elements of vintage, industrial or reclaimed style into their homes, whether those homes are country cottages or contemporary townhouses.
Could you give us an insight into your home?
Our warehouse conversion has so much original industrial character, from bare brickwork, steel columns and loading doors to so much more. Our interior decor has evolved with time, as I love to find unusual one-off pieces that complement the heritage of the building. We have a number of vintage and reclaimed pieces, including a little vintage factory stool and a beautiful old school desk. They're functional, hard-wearing and filled with charm and character. But we also like contemporary design and colour and in particular red, which looks amazing against all the exposed brickwork.
Are you inspired by any particular designers?
In the launch issue of Warehouse Home, we ran a guest editorial feature from Sir Terence Conran. I have always been inspired by his contribution to British design and he speaks quite movingly in that feature of the first time he saw the derelict warehouses of London's Shad Thames. That chance sighting led him to spearhead the regeneration of some of London's most iconic old warehouses. Their preservation has inspired a renewed appreciation for Britain's rich industrial heritage.
Another favourite British designer is Tom Dixon. His stunning lighting, furniture and accessories are consistently inspired by Britain's unique heritage, engineering and craftsmanship. He uses a great deal of copper and brass, which are materials I love for their warm tones and industrial yet elegant qualities.
Do you have an all-time favourite design classic and if so, what is it and why?
That's a hard question! If money was no object, I would invest in an Eames lounge chair. It's a true design classic. And if you've ever sat on one... well, you just don't want to get up!
What do you wish to achieve with My Warehouse Home and how do you see it developing?
I want as many people as possible to enjoy our publication and engage with us online. So many readers have taken the trouble to email and tell us what they love about the publication already! Over the next few months, we'll be hard at work on Issue Two (published in June) and we have one or two other exciting things in the pipeline... watch this space!
What’s your biggest driving force?
Doing something that makes me happy, working with so many people who inspire me and learning new skills every day. I am given so much energy and encouragement by the wonderful and rapidly growing community around Warehouse Home. We are lucky enough to work very closely with some truly inspiring brands and designers and their support and passion for Warehouse Home is exciting and rewarding.
You can check out the launch issue of Warehouse Home here.