Michele De Lucchi studied in Padua and later at the University of Florence, graduating in 1975. He designed furniture for Studio Alchimia and in the 80's for Memphis. He introduced geometric motifs on the plastic laminates used by Memphis. At the end of Memphis, he launched his own production 'Produzione Privata', free from all industrial constraint. De Lucchi gives a priority to the human aspects of creation and value to craftsmanship's work.