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Q&A with Tom Dixon
We get up close and personal with the legendary British designer Tom Dixon.
Q. From a retailer's point of view it's great you launch new products and finishes on a regular basis - how important is it to you to keep updating and refreshing your collection?
A. Previously once a year, at Milan only, now twice a year – Milan and London in September. It is important to make the process from design to production faster and faster to beat all the copies.
Q. The Fin lights which you launched during last year's Milan furniture fair show their inner workings on the outside – is the concept of turning things inside out one that you'll be pursuing?
A. I have previously been described as an invertebrate designer, in that I focus on the inside and the makings ahead of the final appearance of the product. With Fin, everything you see is purely functional. We have chosen to make the mechanics the hero rather than cover them up - even to magnifying the inner LED workings with a giant acrylic lens.
Q. The shadows created by the new Etch Web Pendant Light are both mesmerising and intriguing – do shadows play a big role when you are starting a new design concept?
A. Our focus on Luminosity this year continues and key to that is showing people the lighting effects our products can create and not just what they look like sculpturally. Shadows are one such effect. The lights in the Etch family produce some of the most interesting shadows because the acid-etching process used to make them which allow us to produce detailed patterns with the metals.
Q. Your choice of colour and finish is very unique and clearly continues to have industrial connotations – we particular love the acid pop of fluoro – do you have any plans to introduce further key colours into the collection?
A. Last year we introduced a new colour – blue – with the Fin Light - which is interesting as blue is a colour not often used within interiors, it is more commonly associated with electronics or sports equipment.
Q. Luminosity was a great success in Milan last year - how do you see it developing into 2013?
A. This year we want to demystify man-made lighting and show the multitude of ways it can be used and produced…starting with this new collection and the way we demonstrate it in our newly designed London shop.