A large hole to fill the jug, a small hole to pour, a low centre of gravity, and a middle area to get a firm grip.
At the same time the designer wanted to create a flowing balance between these four elements in a way that makes them come together in an organic unity, like a heart and its veins or a tree and its branches.
The end result almost makes the jug come alive.
Jakob Wagner is one of Denmark’s most recognised designers, is a leading figure in bringing forward new Scandinavian design to people around the world. He already has several design awards and prestigious exhibitions under his belt.
Wagner’s simple yet sophisticated work expresses the essence of a product in a minimalist, poetic and playful manner. His design process is detailed and considered, but also user-centric, which results in timeless, iconic design.
