Sjoerd Vroonland

Vroonland is led by designer Sjoerd Vroonland and product developer Arjan Vaandrager (V&V), operating their label since 2010, with chairs as a thread. Leading in the design process for Vroonland is the overall question: is a chair purely functional? Is it a showpiece and a visual story? Or is it an expression of technical know-how and therefore representative of its era? With this topic they deconstruct 19th and 20th century design classics and translate the craftsmanship of the pieces to develop new techniques.

Thank you for subscribing to our newsletter.
You will receive an email asking you to confirm your subscription.