Roberto Lazzaroni, born in Pisa, began his professional life with the study of art and architecture in Florence and the interests he developed during his training, in particular in the conceptual art and radical design movements.
Lazzeroni's peculiar understanding of design led him to specialise in concept development, the ideas underlying the creation of new trademarks. Roberto Lazzeroni's life in design is a highly dynamic professional itinerary that, today, sees him involved in many areas, including design collaborations with prestigious firms, art direction, and interior and contract design in many parts of the world.
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