Peytil is a Stockholm based art project founded by fashion designer and artist, Eitil Thorén Due. Coming from a family of artists where creativity and experimentation were encouraged, aged 21, Eitil and his brother set up their own fashion brand called Mouli. After several years working in the fashion industry, Eitil wanted to create a new creative outlet without rules or limitations, the result being Peytil - the nickname his mother use for him as a boy.