Jurgen Bey is driven by the ambition to understand the world. He is able to question it in a unique manner. According to him, wanting to think or create something new is bizarre, for every thing or solution we can possibly dream of does already exist in the world around us. It is just a question of recognizing it and then of being able to translate it into something people want to use. Therefore, Bey is continuously busy analysing the real qualities and hidden values of phenomena and things around us. He even analyses phenomena like dust or waiting, that no-one else is interested in but which could be of huge value - as soon as we understand how to use it.