Decode is a partnership between Ryan Malone and Giles Massie-Taylor established in October 2007 to showcase the creative talent of London based designers. Decode look to bring together many diverse elements to present a unified collection of progressive design that echoes the creativity of London. The underlying principle of Decode's work is in embracing a collaborative approach to ensure that designs have context within a wider collection, and relevance both aesthetically and functionally. Fundamentally, each designer represents and aspires to influence the future of modern design and lifestyle through the principal value of quality in design, production and aesthetic. Decode launched their Hatcham collection in 2013 and you can read all about the collection's development process in our blog.