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One's to watch: Another Country
With a British Design Award nomination under their belt and a recently-launched collection that is arguably their best to date, British brand Another Country are the ones to watch right now.
In 2010 entrepreneur and co-founder of Wallpaper* magazine, Paul de Zwart, set up Another Country as he couldn’t find a company that produced simple, well-made wooden furnishings – so he decided to make his own. Despite not being formally trained in design, Paul went on to produce the brand’s first and most of the second collections. Since this date, the company has grown and become what it is today – one of the most important modern furniture manufacturers in Britain.
The company predominantly produce simple and stylish furniture pieces that reference the familiar and unpretentious forms of British, Scandinavian and Japanese woodworking techniques.
In its three-year history, the company has produced three major furniture collections, and is also slowly branching out into the field of accessories – with crockery and textiles first on the list.
The first collection, Series One, is a simple and honest selection of items based around the ideas of quality, tradition and efficiency. The items are made from the finest quality wood (predominantly oak) that is produced with minimal embellishment, allowing the natural patina of the wood to become the focal point of the design. This simplicity proved hugely popular with modern audiences and helped shape the brands future designs.
You can watch the beautifully simple Stool One being made at the company's partner factory in this video below – make sure you watch to the end to see how they brand their items!
Series Two remains largely true to the values of its predecessor, though it displays a much more pronounced Japanese influence. Sharp, angular, clean-cut lines and pale ash and beech woods take centre stage and distract from the 'homeliness' of previous pieces. The collection also sees the brand's first foray into decoration, as brass cross braces are added to the tables and benches.
The most recent collection, Series Three, marks the company's first dedicated venture into colour. The collection is made up of tables, stools and benches all with smooth, curved edges in coloured lacquer. Though in subdued shades for now (Chamberlayne Grey, Oxford Green and Wellington Red) it is nice to see the brand embrace and have fun with colour. Series Three is our favourite collection from the brand and is, arguably, what helped them secure the nomination for Best British Brand at this year's Elle Decoration British Design Awards. Though they missed out, it’s clear that Another Country have a very bright future ahead of them – watch this space.