The special feature of the Hi Cushion is a button in an oblong profile made from matt plastic, which, depending on how you look at it, is in the shape of an H or an I. This forms the welcoming name of the cushion, ‘Hi’. Designed by Simon Legald, the Hi is a charming example of Normann Copenhagen’s textile range, showing the type of soft aesthetic that can be expressed through lovingly crafted, beautiful objects.
Simon Legald studies design at the The Royal Danish Academy of Fine Arts, and will graduate in the Summer of 2012. His work consists of both small- and large scale products.
“Honesty is what makes a product understandable, and is what describes functionality of the products. If you understand the product, it doesn’t need any explanation. The essence of my design is for it to be bought and used. Therefore it has to satisfy not only the functional aspects, but also the psychological- and aesthetic needs. For me simplicity describes the true identity of objects, and makes them trustworthy. In my designs I try not to add any unnecessary details. I work with simplicity by highlighting the necessities instead of hiding them. It gives the product a simple and honest expression.”