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Pushing boundaries – 3 reasons to love Case Furniture
We use the phrase ‘classic’ and ‘timeless’ design a lot at Nest. But we don’t think iconic pieces were created with the intention of producing a classic. They were produced by those that paid attention to what works, and strove to improve the way we interact with furniture. With this in mind, we introduce Case, a brand that, through their constant search for new manufacturing processes and technologies, stand at the cutting edge of contemporary design.
Here are three reasons why they can teach us all a few things about furniture…
1) Function, function, function
Our first reason to love Case is one we can certainly get on board with. When we spoke to Matthew Hilton, one of Case’s highly established designers, he said that a focus on function is how something might become ‘timeless’. The key is not to focus on aesthetics, or whether something can be a ‘classic’. Aesthetics are vital, but, as Hilton says “we as users very quickly become frustrated with a product without the function being excellent”. We want the objects around us to work, and work well – and it’s clear Case agree.
In this vein, David Irwin has created the Narin Chair for Case that can be folded up and hung on a wall, saving space for those with small apartments and providing handy extra seating for guests. It is a chair that captures the aesthetic beauty that comes from a meticulous focus on function, and sums up what Hilton means when he says that “the most important part of design is about improving the way our world, and our society should work”.
2) Accessible design with integrity
Those looking for beautiful design often turn to fakes when the real deal is out of reach. More often than not, they experience disposable, bad quality furniture that is an unfortunate result of corner cutting during the production process. It’s never ideal when you sit on a chair and it collapses beneath you...
With their focus on efficient manufacturing, Case Furniture put effort into finding cost effective ways to produce their licensed pieces without compromising on the integrity of the design. Rather than cutting corners, they harness modern technology and their accomplished manufacturing knowledge to find new ways to make authentic classic pieces more accessible to people looking to invest in a piece of design history.
3) A process that inspires
The reason that is last, but not least, is one of pioneering technology and innovation. Starting out as a business that produced furniture for others, their manufacturing process is at the very core of everything they do.
When we spoke to Case’s Founder, Paul Newman (not the actor!), he said that he wanted to ‘marry good designers and manufacturing processes in a way that maintained a high level of creativity’.
By using a number of specialist manufacturers rather than owning a singular factory, Case can pick and choose how they produce their furniture, without limited resources. As a result, they can create smaller furniture collections and experiment with different techniques, allowing breathing space for creativity and more opportunities for new, innovative designs.
But it’s not just about their multiple factories. Leading the way with manufacturing technologies, Case are continuously searching for ways to produce efficiently made, higher quality pieces. This has lead to the use of a state of the art plywood moulding technique that’s informing the design of their most loved products. It’s been 70 years since the famous Eames Lounge Chair revolutionised the production of wooden furniture – and Case seem to be following in its footsteps.
Undoubtedly, the result of this is inspired, high quality furniture, with a beauty that speaks for itself. That’s why we have welcomed Case into our collection of authentic, carefully crafted design. You can take a look at the full collection here.