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Nest.co.uk 10th Year Anniversary
The evolution of interior design in our homes
This year welcomes Nest.co.uk’s 10th year online. We’ve been bringing you the very best in iconic interior design and furniture for a whole 10 years, so we thought this would be the perfect opportunity to look back on the evolution of interior design over the past decade.
Back when Nest.co.uk was first established in 2006, brands rarely sold their furniture online and expensive Italian design was at the forefront of interior fashion. Nest.co.uk’s founder, Christian Hawley, had the spark of genius to set up Nest.co.uk and found his inspiration for products and designers to feature at the famous Milan Salone Furniture Fair, where all the finest designers showcase their newest designs.
Founder, Christian Hawley with Toni Anne Sanderson sourcing inspiration and new additions to the curated Nest.co.uk catalogue, at Milan Salone Furniture Fair.
For the first couple of years Nest.co.uk predominantly showcased exclusive luxury brands, many of whose products we still sell today. These include names like Zanotta – Achille Castiglioni, Oluce – Joe Colombo, Cappellini – Jasper Morrison, Vitra – Eames and Cassina – Le Corbusier. Christian Hawley considers the Vitra Eames Lounge Chair a design essential and that “everyone should work to own one.”
Italian products do tend to be more expensive and exclusive as they use such high quality materials, making classic furniture which lasts for a lifetime. In the early days, many brands were reluctant to sell their larger items, like sofas and bookcases online, and wanted to sell smaller pieces only.
But when the recession hit in 2008, Italian manufacturing became even more of a luxurious commodity than it was before, making an opening in the market for more affordable alternatives. Scandinavian designers saw this as a window of opportunity and came into the mainstream in a big way. This shift meant huge changes for interior design styles which moved from being slick, detailed and embellished to the more stripped back and elemental designs we see today.
The iconic slick styling of Italian manufacturing is embodied in the Knoll Saarinen Tulip Large Dining Table – Oval & Knoll Tulip Chair, in stark contrast to the stripped back, elemental shapes that have emerged through Scandi design recently displayed in the Muuto 70/70 Dining Table.
In the opinion of interior design blogger Anu Tammiste from Decordots.com, the Scandinavian style has some core values that are always very important and present in Nordic homes, no matter the time – simplicity, functionality, clean lines, and use of honest and natural materials and maximal use of available light. However, the Scandinavian style has opened to trends in the past ten years. “The most noticeable change has been the shift in the use of colours in interiors,” shared Anu. “Graphical black and white were very popular some years ago but are not so dominant anymore: muted and soft hues are coming in and making the overall look softer and warmer.”
Muuto products and styling, such as the Ambit Pendant Light embody the movement toward a more muted, warm palette and the softer styling in Scandinavian interiors.
Founder of Nest.co.uk, Christian Hawley said:
“Over time Nest.co.uk has become a company which not only sells furniture, but aims to offer and create a lifestyle which these products promote. We listen and we aim to offer good and quality design advice alongside our products, which empathises with our customers’ needs.”
On the back of the surge in popularity of Scandinavian design, Nest.co.uk began stocking German and American interiors which were also appealing and affordable. Customers adapted to this change towards more accessible beautiful design and began to buy more products from a wider range of designers across the globe.
This shift has continued over the years despite the economy improving, with brands like Hay, Menu, Muuto, Gubi, Normann Copenhagen and &Tradition becoming the new modern classics. Furniture which symbolises contemporary design, crafted from innovative industrial driven materials, is at the forefront of today’s interior design. These brands tend to have a warmer and softer look than the more stylised and feature pieces of Italian design which used to dominate.
Nest.co.uk now also stocks a number of innovative and established British designers such as Tom Dixon and Lee Broom. Tom Dixon’s Mirror Ball Pendant is one of the best sellers of the decade.
Modern interior design has definitely evolved over the decade. It is now all about the fusion of different products and how a series of different pieces of furniture look when positioned together, as opposed to buying designated statement pieces. It’s as much about having the perfect throw or cushion placed over a sofa or the right light fittings and accessories rather than the chair itself.
Interior design offers us all the opportunity to create a lifestyle through a fusion of products and styles.
The way we shop for our interior furniture has certainly changed significantly over the past 10 years, especially as a decade ago most items we sell now were not available to buy online. Now iconic collectable items can be with you at the click of a button, making exclusive items more accessible to all.
However, interior design trends themselves haven’t changed as radically as fashion trends, which tend to be much more disposable. Traditional trusted materials like marble, brass and concrete have remained popular and designs constructed with these materials still remain as some of our best sellers of the decade.
Despite branching out to a more accessible range of budgets over the years, Nest.co.uk’s philosophy still remains the same. To bring extraordinary, long-lasting and beautifully designed products into your home. Nest.co.uk continue to visit the Milan Salone Furniture Fair year upon year to bring you the very best in new interior design.
Celebrate the impact Nest.co.uk has had on bringing beautifully designed furniture into our homes for the past ten years with us today.
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