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ByALEX: Purity by Design
This week we welcome British design studio, ByALEX, into our online collection.
Inspired by his love for typography, founder Alex Swain has designed and manufactured a collection of items that are not only characterful and modern, but that also capture the current creative zeitgeist.
The company launched in 2011 with the A Stool – a practical, graphic stool made up of three sections spelling out the letter A – which set the tone for the entire range. As a completely new concept in furniture design, the collection captured our attention instantly.
Since the success of the A Stool, ByALEX has added three more items into the collection – the A Coat Stand, A Desk and A Table. While the collection may be small at the moment, we hear there are exciting plans in the pipeline. Watch this space…
Take a peek behind the scenes at the British brand’s workshop.