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Zanotta turns 60!
2014 marks the 60th anniversary of Italian furniture manufactures, Zanotta.
Founded in 1954 by entrepreneur Aurelio Zanotta, the company started with the admirable aim of producing excellent quality furnishings that would not only transform peoples environments, but their whole lifestyles as well. Building on this during the next six decades, Zanotta became what it is today – specialists of premium quality home furnishings.
During the early years Zanotta were experimental and produced fun, colourful items which would transform people’s homes in a positive way in the post-war era. The now-infamous Mezzadro Tractor Seat from Achille Castiglioni was created in 1957, and it really opened up people’s perceptions of what furniture in the home could be like.
In the 1960s and 1970s, Italian craftsmen throughout the country established the ‘Made in Italy’ emblem which represented phenomenal quality. Zanotta, with its harmonious use of quality materials like marble, glass and leather, helped to bring this label to the forefront of the international design scene. A prime example of this would be Marco Zanuso’s Marcuso Dining Table from 1969 that was expertly crafted from glass and steel.
During the 1980s Zanotta took a more decorative and decadent path with their Edizioni collection – a special collection of furnishings items heavily inspired by Italy’s artistic and handcrafting tradition. The collection included such notable designs as the Doris Coffee Table, Veryround Armchair and Raw Dining Table – all of which proved exceptionally popular.
Zanotta again moved with the needs and wants of its customers during the 1990s when it produced a flurry of simple, sophisticated and understated classics. Think the Alfa Sofa with its effortlessly simple frame and lack of embellishments, and the Greg Armchair with its square, boxy silhouette.
This sophistication and effortlessness is something that has become a constant in their products ever since. A flurry of new designs in the early 2000s solidified their status as premium and practical design specialists (the Lama Chaise, Butterfly Coffee Table and Aster Coat Stand) and the company experienced increased growth and success.
So what’s next for the Italian masters as they embrace this significant milestone? As well as some exciting collaborations, we predict there will be some innovative and intriguing products that will capture our imagination once more.
Watch this space!
Shop our edited collection of Zanotta classics here.