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The Importance of Home
We're a lucky bunch here at Nest HQ as we've had the chance to visit the wonderful Vitra Campus in Weil Am Rhein for a second time this year.
A couple of weeks ago our Marketing Assistant, Laura, went along to visit the campus to view all the latest products launched at Milan this year. As usual there were some stunning displays and products on show, but one thing we noticed this time around was the emphasis on using Vitra items in your home. While Vitra are still experts in providing office and contract furnishings, it seemed this year they are especially focused on helping you build the perfect home. Many of the new Milan pieces had been updated in a plethora of colours and in a greater number of sizes – allowing an almost unlimited choice to suit your living space – many were also lowered in price, making the products increasingly accessible.
This focus on the home has been reflected throughout the Vitra Haus where there were many room sets on show, providing inspiration for our own homes.
The rooms were expertly put together with key Vitra pieces and then styled with a mixture of wallpaper, textiles, ceramics, books and flowers, making them feel less 'showroom-y' and more 'real'. I was particularly drawn to the flora and fauna room on the second floor of the Vitra Haus which had the XL Polder in green as its star piece.
This room also displayed the Conference Chairs (normally associated with the contract environment) in a living arena, which worked exceptionally well.
Continuing our journey around the Herzog and de Meuron Haus, there were more displays on show helping us to view Vitra's products in a brand new way. A mini 'studio flat' had been constructed on the third floor which included a living area, dining area and home office in one small space. Items you might have thought only suitable for the contract market were looking great in the home environment. Below are some shots of the space, which included the Eames' ESU in its new colours and the Contract Table in white.
The fourth floor of the Haus was also set up to reflect the home environment and was arranged to resemble a penthouse suite (complete with breathtaking views!). As you exit the lift you are greeted with the lounge and a stunning floor-to-ceiling glass window showcasing the rolling hills of Basel. Turn around and you have a custom-built kitchen, dining area (with Prouvé's Fauteuil Direction Armchairs), eventually leading to an outdoor balcony. It was interesting to see this floor filled with an almost equal amount of items that were not Vitra – for example the kitchen and its pots, pans and tea towels. These were there to emphasise the fact that the room could be your house, a real working home.
As I mentioned before, Vitra have released a number of their items in a larger selection of sizes, colours and finishes to make them more accessible to the home environment. These include the Standard SP Chair (a plastic and metal version of the original at a lower price point), the EM Table in HPL (which is again at a lower price point), the DKR Wire Chair which is now available in all-black, the Eames Lounge Chair and Ottoman in all-black, the Hang It All, the ESU collection and the DSW among a few others. These updates are to make the items more applicable to the home, allowing them to fit in with a greater number interiors and giving us a much greater choice.
We adore the new colours and finishes and think they freshen up the classic pieces without altering them too dramatically. The one piece we were certainly 'wowed' by was the ESU units in their tonal hues – one to check out of you've not seen them yet!
If you'd like to see more, you can read all about the campus architecture on our previous post