Alex’s first brief when studying for his master’s degree was to research the properties of a circle. Alex discovered that a circle is never quite perfect, it is a regular polygon with a huge number of short straight sides. The GEO Range explores this through the relationship from a four sided square to multi-sided circle.
Alex Swain is the designer behind ByALEX. He enjoys working with retailers, designers, architects and other creatives. The diverse range of projects that come through these relationships are what keeps him motivated and inspires his work.