Joel Hoff graduated from the Royal College of Art in London in 2014 with a Masters in Design Products. He is currently working for Stefan Diez in Munich.
His aim is to design objects for mass-production that do not fuel mass-consumption; to inspire people to own fewer things of greater quality that remain in use for a longer period of time.
Through an understanding of manufacturing processes and their many different advantages and limitations, he wishes to foster longevity in terms of both materials and form. Joel aims to reduce the design of an object to what is essential.