Englishman Chris Martin and Swede Magnus Elebäck met in 1999 and have since worked side by side as consultants for the furniture industry. With their accumulated knowledge from these years, they took the next step and in 2009 launched their own furniture company, Massproductions.
"Our knowledge and passion is in mass production, hence the name. Our goal is to use industrial processes to create furniture which people can get excited about, something that gives them pride of ownership. You can do that with a hand-crafted piece, but for us the satisfaction comes from achieving it with an industrially produced article", say Chris Martin.