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Serralunga, the leading outdoor furniture company, was founded inBiella in 1825. In reality, the name is the one of the family that hasbeen the creative and entrepreneurial heart of the company for fivegenerations.

Serralunga, the first company in Italy, began to produce flowerpots, revolutionising a very traditional sector with a large and stylish objects production, thanks to the winning combination of hard wearing and light material.

It was only a short step from pots to other outdoor furniture itemslike chairs, tables and lamps, reinvented to give outdoor spaceslike gardens, terraces and swimming pools, but also parks and squares, the same importance as the indoor has.