Each week, we bring you something a little bit different from the last, whether it be the latest design news, a classic design revisited, a recent exhibition or trip or an exclusive guest edit from an influential designer or blogger. Remember, we love to hear your feedback, so why not let us know what you think about our blog posts by email or Twitter? Enjoy!
ByALEX: Purity by Design
This week we welcome British design studio, ByALEX, into our online collection.
Inspired by his love for typography, founder Alex Swain has designed and manufactured a collection of items that are not only characterful and modern, but that also capture the current creative zeitgeist.
The company launched in 2011 with the A Stool – a practical, graphic stool made up of three sections spelling out the letter A – which set the tone for the entire range. As a completely new concept in furniture design, the collection captured our attention instantly.
Since the success of the A Stool, ByALEX has added three more items into the collection – the A Coat Stand, A Desk and A Table. While the collection may be small at the moment, we hear there are exciting plans in the pipeline. Watch this space…
Take a peek behind the scenes at the British brand’s workshop.